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Diesel bad, a new seductive fragrance for men, was launched in 2016 . It opens with luxurious accords of tobacco and caviar punctuated by deep notes of freshly cut wood. The bold aroma of lavender and cardamom creates a delicate balance of sophistication and excitement, making it an excellent choice for formal and professional occasions. Even the micro-engraved bottle makes a bold statement with leather-like texture and a transparent logo that showcases a glimmer of copper liquid inside. Developed by master perfumers anne flipo and carlos benaim, diesel bad is a perfect example of edgy, masculine style. American actor boyd holbrook was signed as the face of the cologne to further establish the bad boy attitude that inspired the scent. As a matter of fact, diesel has often been touted for its unique approach to marketing, which centers on contemporary influences like social networking and game consoles. Diesel is a subsidiary of l’oreal and is based out of italy, where the company was originally founded by renzo russo. The fashion house quickly became known for top quality denim clothing, but recent accomplishments also include eyewear, lingerie and hand bags. The company launched its first unisex fragrance in 1996 and is now celebrated for innovative collections like fuel for life and only the brave.